Group people who gives potential to your product or service. The desire to buy a product or service is not enough as they must have the ability like authority, time and money to satisfy their unmet needs.Exchange items with the same value but different line of product.People demand products with the benefits that add up to the most satisfaction. Consumers see the products as bundles of benefits and choose products that can best satisfy their needs in the amount of money that the consumers have.This is also a part where effective marketing comes in as marketing creates awareness of products that can form a person’s wants. It is also sometimes considered as a need that is shaped by the culture, individual personality and social environmental forces.Individual needs for knowledge and self – expression. Social needs for belonging and affection. Basic, physical needs for food, clothing, warmth, and safety b. Creating – innovation or coming up of a new product Delivering – 4 p’s or quality of the product or service Exchanging offerings – added value or follow-up, perks.
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